Monthly Archives: January 2013

ISCL Online Launch

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Congretulation for ISCL Online is launched!

http://shop.iscl.com.hk/

Locally established in Hong Kong in 1962, Ichikawa Sangyo Co. Ltd (ISCL) is engaged in the wholesaling and retailing of active lifestyle products of Japanese sporting brands.

Since its beginning as a trading company, ISCL has taken advantage of its unique knowledge of business cultures of Japan, and has effectively communicated the distribution policies of suppliers to its good effects in Hong Kong. It also strives to meet the ever-changing market demands by feeding timely news of local needs back to the suppliers.

With the introduction of ‘Mizuno’ brand into the region in 1975, as the sole distributor in Hong Kong, ISCL has in effect helped in pioneering and development of local sporting industry such as in the fields of baseball, softball, volleyball, golf, running & athletic.

With the pool of knowledge and experience in the fields of sports and sport-fashion markets, ISCL pledges to offer quality distribution policies of the suppliers, and to keep on contributing to Hong Kong society in the development of sports and sport-fashion industries.

We wish ISCL has a successful in their new business

How to Optimize Magento for Faster Ecommerce

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Magento is a very power and flexible open source ecommerce solution. As you may know, however, with great power comes great responsibility. Magento can be a lot for a server to handle if you have an active online business, but with some good optimization, you can have fast ecommerce and an efficient use of your newfound power.

One of the main optimizations you can perform is to modify the .htaccess file included with Magento.

Compression

Use the Apache mod_deflate module to compress any text, javascript, or css information. All modern browsers can receive and inflate compressed files. These lines should already be present in the file. Simply uncomment the ones you want to use by removing the “#” symbol.

<IfModule mod_deflate.c>

############################################

## enable apache served files compression

## http://developer.yahoo.com/performance/rules.html#gzip

# Insert filter on all content

SetOutputFilter DEFLATE

# Insert filter on selected content types only

AddOutputFilterByType DEFLATE text/html text/plain text/xml text/css text/javascript application/javascript

# Netscape 4.x has some problems…

BrowserMatch ^Mozilla/4 gzip-only-text/html

# Netscape 4.06-4.08 have some more problems

BrowserMatch ^Mozilla/4\.0[678] no-gzip

# MSIE masquerades as Netscape, but it is fine

BrowserMatch \bMSIE !no-gzip !gzip-only-text/html

# Don’t compress images

SetEnvIfNoCase Request_URI \.(?:gif|jpe?g|png)$ no-gzip dont-vary

# Make sure proxies don’t deliver the wrong content

Header append Vary User-Agent env=!dont-vary

</IfModule>

Merge CSS and JS Files

This will reduce the amount of HTTP requests that your web server will have to answer when the CSS and javascript files are combined.

  1. Login to Mangento’s administration and find System > Configuration > Developer
  2. Find “Javascript Settings”, and choose “Yes” for “Merge Javascript Files”
  3. For “CSS Settings”, choose “Yes” for “Merge CSS Files”
  4. Clear Magento’s cache

Enable Magento Compiler

You can reduce file system reads (disk access) by enabling Mangento’s Mage_Compiler. It will copy several highly-used files into a single directory and also cache the most frequently-used pages. To do this, login to Magento admin and find System > Tools > Compilation. Then select “Run Compilation Process”.

There are many other optimizations you can perform for Mangento.